Peri-Pereamer Design Process

This mini project involved designing a citrus juicing product using the brand language of either Nando’s, Airbnb, or Primark. After conducting market research across all three, I chose to develop the product for Nando’s. Through multiple design iterations, including concept development, foam modelling, and empathy tool testing, I refined the idea into a final, brand-aligned product.

Sketches of various citrus juicer designs with notes and labels describing features and components.

Design Ideation

Hand-drawn sketches of various citrus juicer designs with notes and labels describing features and components.
Sketches of various citrus juicer designs with notes and labels describing features and components.
Hand-drawn sketches of a citrus juicer and a highlight pen, with handwritten notes on a white sheet of paper.

Design Development

Sketches of various citrus juicer designs with notes and labels describing features and components.
Sketches of various citrus juicer designs with notes and labels describing features and components.
Sketches of various citrus juicer designs with notes and labels describing features and components.

Final Design Direction

Citrus reamer template cut out
Foam citrus reamer model

Foam Modelling

Foam citrus reamer model
Foam citrus reamer model
Empathy tool testing

Empathy Tool Testing and Redesign

Empathy tool testing
Empathy tool testing
Final design marker redner of citrus reamer
Refined foam model of citrus reamer

Revised Foam Model

Refined foam model of citrus reamer
Refined foam model of citrus reamer
A small, handheld, green electronic device shaped like a pistol, with a metallic tip resembling a pen or stylus.

Final Design Outcome

Close-up of a green stylus pen with a metallic tip on a plain background.